This page was last updated on June 20, 2022
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Most of the information you provide to us happens when you’re engaging with our brand. This information may include information that you volunteer when browsing the site, purchasing or registering for an account – like your name, email address, shipping address, billing address, credit card info – or information that is collect automatically through cookies and third-party tools when you interact with our digital assets – including visit history, purchase history, wishlisted items, IP address, date logs, and browser/device information.
We collect only the information necessary for us to provide you with a relevant, personalized and optimized shopping experience with us.
HEROES will use your contact info (email address, phone number, billing and/or shipping address) to let you create and maintain an account on HEROES, process, deliver or return goodies you purchase, contact you regarding the status of your order or reach you if there’s an issue. HEROES will use your email address, gender, birthday or personal information you provide to us to let you know about our new items, deals and special sales. You can always opt out by clicking the unsubscribe link included in the message.
If you decide to purchase from us or subscribe to our services, we’ll take your payment information in the form of Credit Card, PayPal or other form of payment. We’ll use the card, and address information to process your transaction via our payment processors (Square, Inc.). We do not store this information and every transaction gets completed through secured channels for your peace of mind.
There are times where we use other kinds of data to improve the quality of our services and provide you with the most personalized and relevant experiences. This may include using geo-targeted data like IP address to customize products/services to your location; using your purchase history and observed preferences to serve you other items or deals you might like; monitoring trends/usage/activities to make sure our site is working as it should; protecting you against fraudulent or unauthorized transactions; or addressing customer service issues you may have via site chat or social media.
HEROES does utilize “cookies” to help recognize you as a repeat visitor and to track traffic patterns on our site. We use this info to improve the user-friendliness and functionality of our site.
HEROES will not sell your name or personal information without your permission. But we do sometimes need to share your information with carefully selected third-party services in order to provide you with relevant experiences. Each of these tools are vetted to assure they are as protective of your data as we are.
If you use third-party services, such as Facebook, to log into your account, information must be shared with the partner for this to work. It helps you log in faster in the future and saves you time from remembering your password.
HEROES does reserve the right to participate in cooperative database services. These services help us to direct print catalogs, mailings, digital ads, and other marketing initiative to appropriate purchasers and website visitors.
If we need to share personal information with third parties to perform services on our behalf, then the third party’s access, use and disclosure of the personal data must also comply with EU-US and Swiss-US Privacy Shield frameworks. That ensures that companies have a standard for protecting and processing your data.
You have rights relating to your personal information, including:
- The right to be informed about how your info is being used (this notice).
- The right to access the personal info we hold about you.
- The right to request the correction of inaccurate personal info we hold about you.
- The right to request that we purge, stop processing or stop collecting your data in select circumstances.
- The right to stop direct marketing messages by opting out.
If you any questions for us – get in touch
We keep your information on file for as long as you have an account with us, as long as it is needed to provide our services to you or as long as is required to maintain support related activities. In some cases we may hold information after you have closed your account if it is necessary to meet certain legal or regulatory requirements, resolve disputes, prevent fraud or abuse or enforce terms and conditions.
You have full control over your information. You can always choose not to provide certain information, though some data may be required to make a purchase or take advantage of certain features.
You have the right to access personal data we hold about you and to ask that this data be corrected. You can either do this by logging into and updating the information in your account or by contacting customer service.
In either case, you can ask that we erase or restrict the data we are processing; or you can require that we provide you with your personal data in a portable form for transmission to another service.
If you have questions regarding your data protection, please contact us.