Talking About Heroes Without “Selling”

This National Instructor–focused webinar is designed to elevate and support Heroes instructors in having confident, ethical, and authentic conversations about the Heroes mission and programs. Rather than focusing on sales tactics, the session reframes these conversations as thoughtful information-sharing that helps agencies decide what best fits their needs and culture. Attendees will explore practical tools, real-world examples, and instructor-tested approaches for when and how to introduce Heroes resources, while staying true to their own voice and professional boundaries. The session will include open discussion—and optional role play—to normalize uncertainty, build confidence, and strengthen our collective impact.